DART (Dallas Area Rapid Transit)  

Director Creative Services, 2023-Present

Leading creative vision and brand strategy for one of the nation's largest public transit systems, managing a multi-generational team executing 1,400+ projects annually across digital, print, OOH, and environmental design.

Key Achievements & Responsibilities:

• Direct end-to-end brand strategy for high-impact campaigns including ridership growth initiatives (Value of DART), major service launches, and capital projects (DART Transform), ensuring cohesive storytelling across all customer touchpoints.

• Manage $8.2M in creative operations ($2.2M budget + $6M vendor contracts), delivering 100% on-time execution while optimizing resource allocation and agency partnerships.

• Built scalable creative operations infrastructure through DivvyHQ workflow platform, DAM solutions, and Lytho Tempo self-service tools, increasing team efficiency and cross-functional collaboration.

• Establish and maintain brand standards across 90+ transit facilities, vehicle fleet livery, wayfinding systems, and digital platforms, creating unified visual identity for 175,000+ daily riders.

• Develop data-driven creative strategy using Tableau KPIs to measure campaign performance, optimize creative output, and demonstrate ROI to executive leadership.

• Mentor and develop creative talent, foster culture of innovation, and lead cross-functional partnerships with Technology, Marketing, and Communications teams to deliver award-winning work.

• Champion user-centered design principles ensuring service communications and customer information are accessible, clear, and improve overall transit experience

“Jessica is a consummate professional who brings an efficiency results-driven mindset to every initiative. She is deeply committed to fairness, transparency, and integrity, ensuring that both employees and customers benefit from her thoughtful approach to leadership. Her ability to consistently exceed expectations and deliver measurable outcomes is unparalleled.”

- Robbie Douglas, DART

Senior Manager Creative Services, 2019-2023

Directed creative vision and brand strategy for marketing campaigns, transit materials, and wayfinding systems, delivering cohesive design solutions aligned with DART's strategic goals and customer engagement objectives.

Key Achievements & Responsibilities:

• Led implementation of Lytho Workflow digital proofing system, reducing project timelines by 20%, improving transparency, and enabling Single Sign-On access for cross-departmental collaboration.

• Directed DART.org website redesign resulting in 30% increase in user engagement through improved UI/UX and customer-centric design.

• Launched digital initiatives including digital kiosks and DART Access Pass portal, streamlining digital service delivery and improving customer experience.

• Played crucial role in award-winning DARTzoom New Bus Network Redesign, executing inclusive, accessible customer information materials and microsite that supported the consolidation of 10,000+ bus stops and enhanced community engagement.

• Established self-service brand repository on SharePoint providing centralized access to collateral, logos, templates, and brand standards, improving agency-wide workflow efficiency.

• Modernized customer information including facility overview maps, rail guides, and GoLink wayfinding to ensure consistency and improve user experience.

• Managed print production and distribution operations through external vendors while maintaining brand consistency and quality standards.

• Supported major capital projects (Silver Line, platform extensions) and contactless payment initiatives (GoPass App, Tap, EMV) through clear, timely customer communications.

• Led bi-weekly project status meetings, established workflow milestones, and ensured on-time completion of planned and contingency projects.

• Mentored creative team on process efficiency, brand standards adherence, and professional development through DART training programs and industry conferences. 

“Whether leading a team through a major brand refresh, crafting a cutting-edge digital experience, or brainstorming the next big idea, Jessica brings a unique blend of strategic thinking, artistic excellence, and leadership. She can turn abstract ideas into compelling, high impact campaigns and makes it looks easy. What truly sets Jessica apart is her collaborative approach within our organization. She empowers her team, fosters an environment where creativity thrives, and every voice is valued. Her keen eye for design, deep understanding of storytelling, and ability to push creative boundaries consistently delivers results. Did I mention she’s also fun to work with? If you’re looking for a creative extraordinaire who can elevate your brand, inspire your team, and drive meaningful results, I can’t recommend Jessica enough.”

- Brandi Stringer, DART

Jessica Jones Studio 

Principal, 2017-Present

• Delivered creative and strategic design solutions, collaborating with clients to craft compelling designs that enhance brand identity and align with business objectives in competitive markets.

• Conducted industry and competitor research to ensure designs are distinctive and aligned with client goals.

• Specialized in brand development, UI/UX design, and creating customer-centric solutions that drive engagement and deliver measurable results.

“Jessica is very creative and artistic and is a pleasure to work with. I first worked with her at Tenable Network Security where she also did some amazing work for all parts of Tenable.”

- Ron Gula, Gula Tech Adventures

ZeroFOX 

Senior Design Manager, 2017-Present

Led creative strategy and brand development for rapidly scaling cybersecurity SaaS company, driving high-impact design initiatives across marketing channels to support pipeline growth and market positioning.

Key Achievements & Responsibilities:

• Directed creative strategy for demand generation campaigns, translating complex cybersecurity concepts into engaging visual narratives across web, social, motion graphics, and print.

• Developed scalable design systems and brand standards ensuring consistency across all touchpoints during rapid company growth.

• Led video and motion design production from concept to completion for marketing campaigns, product launches, and executive communications.

• Collaborated with demand generation, product marketing, and threat intelligence teams to create data-informed solutions that drove lead conversions.

• Designed diverse projects including digital advertising, website redesigns, trade show booths, and branded video content.

• Streamlined in-house creative workflows to ensure timely, high-quality delivery across multiple concurrent initiatives.

• Applied UI/UX best practices to optimize web experiences and improve conversion rates.

• Managed vendor relationships ensuring on-time, on-budget delivery aligned with brand standards.

“Jessica is a very talented designer with a powerful combination of creativity, organization, focus, and a sensible demeanor. Jessica excels at getting the job done thoroughly and beyond the team’s standards.”

- Sara Snyder, Marketo

Tenable 

Senior Graphic Designer, 2015-2017

Led design operations ensuring brand consistency across all company materials while managing high-volume project delivery and mentoring creative talent.

Key Achievements & Responsibilities:

• Designed and managed 1,200+ projects annually including trade show booths, branding materials, corporate collateral, and executive presentations from concept to completion.

• Ensured consistent, polished visual design across all marketing materials, maintaining cohesive brand identity aligned with business objectives.

• Mentored junior designers and interns on design processes, efficiency techniques, and best practices to improve output quality and professional development.

• Organized and led weekly creative team meetings to review project progress, share knowledge, and ensure deadline adherence.

• Cultivated and managed relationships with external vendors to ensure high-quality, on-time delivery of projects within budget constraints.

“Jess was always able to take a complex, often very technical, idea that I came to her with and transform it into exactly what we needed creatively.”

- Matt Hand, SpecterOps

Graphic Designer, 2012-2015

Spearheaded Tenable's comprehensive corporate rebrand and scaled creative team, establishing foundational design systems and scalable processes during the company's rapid growth in the cybersecurity market.

Key Achievements & Responsibilities:

• Defined and executed complete corporate rebrand including brand identity, logo, corporate templates, and website art direction through comprehensive industry and competitor research.

• Built and scaled creative department from 1 to 11 team members, recruiting graphic designers, web designers, motion designers, project manager, and copywriters.

• Implemented ProWorkFlow project management system, streamlining workflows and improving team productivity, project organization, and cross-departmental communication.

• Developed and maintained self-service brand repository for collateral, logos, and templates, enhancing agency-wide efficiency and brand consistency.

• Provided art direction and mentorship to junior designers, promoting collaborative culture and establishing design standards that supported company scaling.

“It was my pleasure to work with Jessica as she was always happy to provide input and help in any way requested. Jessica displayed creativity beyond the ordinary.”

- Cyndi Gula, Gula Tech Adventures

SafeNet 

Associate Graphics Specialist, 2009-2012

Designed marketing materials for global cybersecurity company, supporting commercial and government initiatives while contributing to digital marketing strategy.

Key Achievements & Responsibilities:

• Designed web and print materials including corporate collateral, web banners, HTML newsletters, and product packaging.

• Partnered with Director of Global Digital Marketing on Salesforce lead scoring strategies and Silverpop email campaigns to improve lead conversions.

• Managed corporate website content using Ektron CMS, ensuring brand consistency and alignment with marketing objectives.

• Developed internal creative department's brand identity including guidelines, logo design, and promotional materials.

• Collaborated with cross-functional teams and external agencies on global advertising campaigns and product launches.

“She is a good listener and is able to capture the vision you have in mind due to her well rounded knowledge of the high technology industry, and her natural ability to conceptualize a design that pairs exceptionally well with your messaging.”

-Patricia Nichols, SonicWall