Operational Impact

Creative Operations Modernization

Modernize creative operations by procuring and implementing a centralized Creative Operations Platform to eliminate outdated administrative bottlenecks, improve turnaround times, and scale creative output.

1,500+ Annual Creative Request Streamlined

4 Modules Integrated

20% Project Timeline Improvement

Notable Accomplishments:

End-to-End System Integration: Managed the procurement and implementation of the Lytho platform (Workflow, DAM, Planner, Tempo) to modernize team capacity.
Automated Intake & Proofing: Built automated request routing and digital proofing systems, cutting out manual email cycles.
Single Source of Truth: Organized a centralized digital asset repository for all brand assets, templates, and production files accessible by internal designers and external print partners.

Role
DART | Creative Director

Timeline
2019-Present

Projects Completed

Contract & Procurement Management

Scaling agency-wide creative isn't just about bold aesthetics, it is about managing the engine that powers them. By taking a proactive approach to vendor ecosystems, contract oversight, and budget management, I ensure our team delivers complex, high-volume initiatives on time, at scale, and under budget.

19 Active Production Contracts
9 Open Blanket Purchase Orders (BPOs)
37% Favorable Operating Budget Variance

Multi-Vendor Contract Oversight: Directed procurement, RFP evaluations, and ongoing performance management across active production contracts spanning large-format printing, signage fabrication, translation, and agency support.
On-Demand Capacity Management: Supervised open Blanket Purchase Orders (BPOs) to maintain agile, on-demand fulfillment for emergency station updates, direct mail, and event signage.
Fiscal Efficiency: Consistently delivered high-volume visual communications under budget, maintaining a favorable variance in operating expenses through strict contract oversight and print optimization.