Branding

Tenable Rebrand

Tenable HQ

In a crowded cybersecurity market dominated by traditional blues and dark tones, Tenable needed a cohesive, modern visual identity to reflect its growth as an industry leader. The objective was to transform a complex, technical security solution into an approachable, premium, and distinctive corporate identity—executed on an aggressive 5-month timeline from concept to global deployment.

Role
Lead Graphic Designer

Year
2013

  • Industry-Defying Color Palette: Positioned Tenable as one of the first major cybersecurity companies to adopt teal as a primary visual anchor, instantly breaking through category visual noise and creating a high-contrast, recognizable identity.

  • Visual Identity & Logo Architecture: Co-designed the core trademarked Tenable logo, establishing clean geometry and structural balance that scaled seamlessly across digital platforms, product suites, and physical collateral.

  • Digital & Art Direction: Spearheaded art direction for the corporate website launch, setting design standards for custom UI graphics, marketing templates, and unified product family iconography.

  • Cross-Functional Alignment: Directed research, competitive benchmarking, and junior designers to deliver a full suite of brand assets—including executive presentation systems, event branding, and corporate collateral.

  • Tenable Product Logos

    Tenable Product Logos

  • Tenable Website

    Tenable Website

  • Tenable Ignite

    Tenable Ignite

  • Tenable Engage

    Tenable Engage

Engage Logo Animation***

Ignite Logo Animation***

* Tenable Logo designed by Jessica Jones and Tim Teeling.
** Tenable Website developed by Tim Teeling. Art direction by Jessica Jones.
*** Engage and Ignite Logo animation by Chris Jaeger. Logo design and art direction by Jessica Jones.